3 Big Themes from Ad Week Europe – Complexity, Collaboration and Karma

Jamie Toward, Head of Content at MEC UK, shares with us three main themes that were clearly apparent across Ad Week Europe 2015.

5 Quick Takeaways from Ad week

Didn’t make it to Adweek 2015? Luckily for you Susanna Cousins, Strategy Director at MEC UK, has shared with us a great summary to the themes that dominated the conference this year We… Continue reading

Chaos = Creativity

Laura Robinson, Senior Creative for MEC UK, shares her learnings from her Advertising Week Europe 2015 experience. 

Happy 9th Birthday Twitter! Here’s to your future..

On Twitter’s 9th birthday, Ed Kitchingman, Social Insights Director at MEC UK, reflects on the platform and the role of streaming in its future.   When Twitter turned 9 on Saturday co-founder @jack directed… Continue reading

How Cricket’s Hitting A Six In Going Digital

Ryan Whelan, Account Executive in MEC Access Event Partnerships, takes a look at the digitalisation process behind one of Britain’s most traditional sports.

#MustReadMonday: Global Sporting Events – Owning The Conversation Not The Rights

Mark Knight, Strategy Director of MEC Access, explores how technological advancements are affecting consumer behaviour in both their viewing and interaction with major sporting events.

#MustReadMonday: Viewability- It’s about time we saw the benefit of Brand Display

Mark Stubbs, Display Account Director for MEC UK, deep dives into the topical subject of Viewability; How it can can be a huge selling point for online display and how it should be a key KPI on all brand campaigns

The Story 2015: A masterclass in the telling of tales

The Story 2015 promised to be ‘a celebration of everything that is wonderful, inspiring and awesome about stories, in whatever medium possible’ MEC UK Strategy Director Kate Ivory tells us her own tale of the day….