‘This is a joint contribution between Abi Morrish, Digital Engagement Director and Andreas Nicolaides, Operations Director of Organic Performance at MEC UK
Jamie Toward, Head of Content at MEC UK, shares with us three main themes that were clearly apparent across Ad Week Europe 2015.
Laura Robinson, Senior Creative for MEC UK, shares her learnings from her Advertising Week Europe 2015 experience.
Ryan Whelan, Account Executive in MEC Access Event Partnerships, takes a look at the digitalisation process behind one of Britain’s most traditional sports.
Mark Knight, Strategy Director of MEC Access, explores how technological advancements are affecting consumer behaviour in both their viewing and interaction with major sporting events.
Mark Stubbs, Display Account Director for MEC UK, deep dives into the topical subject of Viewability; How it can can be a huge selling point for online display and how it should be a key KPI on all brand campaigns
The Story 2015 promised to be ‘a celebration of everything that is wonderful, inspiring and awesome about stories, in whatever medium possible’ MEC UK Strategy Director Kate Ivory tells us her own tale of the day….