Why I’m going to stop using the word startup*…

Hannah Blake, Innovation Director at MEC UK, discusses the buzzword – ‘startup’ and proposes 3 different terms to help differentiate ‘startup’ companies.  *Warning* – for effect, this article uses the word ‘startup’ 11… Continue reading

#MustReadMonday – Facebook’s Algorithm Change: What It Means for Brands

Natalie Laverick, Digital Engagement Executive, discusses Facebook’s algorithm change and what this could mean and how it could effect brands. 

Everything you need to know about our fast track leadership programme…Rising Talent!

Anneka Barrett, Head of CPD, and Clare Alger, Director of People and Culture at MEC UK, answer questions on the Rising Talent scheme – MEC’s 12 month fast track leadership programme for the… Continue reading


One of the key problems facing our clients today is gaging the emotional response to their brand or campaign. Within social data there are currently automated ways of judging the emotional context of… Continue reading

The revolution will be televised…on your smartphone

Warren Dell, Senior Digital Engagement Manager at MEC UK, explores the growing market of live streaming apps like Meerkat and Periscope, and what this means for brands, journalists and consumers.

#MustReadMonday – The Right Content for the Right Channel

Jamie Toward, Head of content at MEC UK, shares his thoughts on using the right content for the right channel, and how marketers must consider what their content can offer the consumer in… Continue reading

Google Mobile Update: Is your site ready for the mobile revolution?

Paul Spreadbury, Operations Director of Organic Performance at MEC UK, takes a look at the latest Google mobile update, reviews what has been confirmed so far and what action can be taken

#MustReadMonday – The Boat Race: What Next For Women’s Sport and Sponsorship?

In the aftermath of this year’s boat race, where the women’s race was on the same day as the men’s for the first time, Ellen O’Sullivan, Account Manager – MEC Access at MEC… Continue reading

Mobile World Congress 2015 – Mapping twitter conversation

Gearoid Godson, Social Insight Manager at MEC UK, shares his insights from the recent Mobile World Congress, during which the social media team mapped the online conversations that took place.