Hannah Blake, Innovation Director at MEC UK, discusses the buzzword – ‘startup’ and proposes 3 different terms to help differentiate ‘startup’ companies. *Warning* – for effect, this article uses the word ‘startup’ 11… Continue reading
Natalie Laverick, Digital Engagement Executive, discusses Facebook’s algorithm change and what this could mean and how it could effect brands.
Anneka Barrett, Head of CPD, and Clare Alger, Director of People and Culture at MEC UK, answer questions on the Rising Talent scheme – MEC’s 12 month fast track leadership programme for the… Continue reading
One of the key problems facing our clients today is gaging the emotional response to their brand or campaign. Within social data there are currently automated ways of judging the emotional context of… Continue reading
Warren Dell, Senior Digital Engagement Manager at MEC UK, explores the growing market of live streaming apps like Meerkat and Periscope, and what this means for brands, journalists and consumers.
Jamie Toward, Head of content at MEC UK, shares his thoughts on using the right content for the right channel, and how marketers must consider what their content can offer the consumer in… Continue reading
Paul Spreadbury, Operations Director of Organic Performance at MEC UK, takes a look at the latest Google mobile update, reviews what has been confirmed so far and what action can be taken
In the aftermath of this year’s boat race, where the women’s race was on the same day as the men’s for the first time, Ellen O’Sullivan, Account Manager – MEC Access at MEC… Continue reading
Gearoid Godson, Social Insight Manager at MEC UK, shares his insights from the recent Mobile World Congress, during which the social media team mapped the online conversations that took place.