We won Most Effective Mobile Search Campaign at the MOMA Awards!

Jide Sobo, Head of Mobile, and Rich Martin, Digital Strategy Director, share the wonderful news that we won a prestigious MOMA award last night for our work with Johnson & Johnson.

What are the implications of the recent Google/Twitter deal?

George Cathcart, Digital Engagement Manager at MEC UK, explores the latest deal between Twitter and Google, subsequent hygiene tips for brands and the impact that this agreement will have on users.

Rising Talent Diary – Advanced Personal Awareness

Our Rising Talent Diary follows our top talent at manager level going through their Rising Talent journey & training. Our first piece kicks off with Matt Higgins, Performance Planning Manager, who shares his experience… Continue reading

#MustReadMonday: The future is messenger. The future is Facebook?

Ed Kitchingman, Social Insights Director at MEC UK, discusses Facebook’s well timed focus on it’s messaging service and how it could offer a long term solution to capturing consumer attention and reliance

Why I’m going to stop using the word startup*…

Hannah Blake, Innovation Director at MEC UK, discusses the buzzword – ‘startup’ and proposes 3 different terms to help differentiate ‘startup’ companies.  *Warning* – for effect, this article uses the word ‘startup’ 11… Continue reading

#MustReadMonday – Facebook’s Algorithm Change: What It Means for Brands

Natalie Laverick, Digital Engagement Executive, discusses Facebook’s algorithm change and what this could mean and how it could effect brands. 

Everything you need to know about our fast track leadership programme…Rising Talent!

Anneka Barrett, Head of CPD, and Clare Alger, Director of People and Culture at MEC UK, answer questions on the Rising Talent scheme – MEC’s 12 month fast track leadership programme for the… Continue reading

USING TWITTER TO DISCOVER THE EMOTIONAL RESPONSE TO DAVID CAMERON AND ED MILIBAND

One of the key problems facing our clients today is gaging the emotional response to their brand or campaign. Within social data there are currently automated ways of judging the emotional context of… Continue reading

The revolution will be televised…on your smartphone

Warren Dell, Senior Digital Engagement Manager at MEC UK, explores the growing market of live streaming apps like Meerkat and Periscope, and what this means for brands, journalists and consumers.

#MustReadMonday – The Right Content for the Right Channel

Jamie Toward, Head of content at MEC UK, shares his thoughts on using the right content for the right channel, and how marketers must consider what their content can offer the consumer in… Continue reading