Day in the Life of an MEC Grad

Florence Auckland, one of this year’s Rotational Grads, goes through a typical at MEC UK.
Our 2016 Grad Scheme is now open for applications!

A year ago, finding myself as a soon-to-be-graduate, I didn’t know a lot about the world of media, but what I did know was that I wanted to be excited and challenged by my job each day. An interest in branding, consumer behaviour and advertising led me to apply for the MEC graduate scheme, and I haven’t looked back since!

 

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While no two days are the same, a typical day as an MEC grad tends to look like this:

0915 – Meeting offsite in Soho for an introduction with Clear Channel, an out of home media owner. They take us through the innovative ways of reaching consumers through big, impactful formats such as digital screens. After being dished out freebies and treats, the morning ends with our faces in flashing lights on Piccadilly One! Many selfies were taken.

1300 – Back at the office, Google are in for a lunchtime session to discuss the future of YouTube and the importance of vloggers. It’s cool to hear how digital platforms are developing and how we can incorporate these into our clients’ communications plans.

1400 – Meeting with my client team to discuss ongoing and future campaigns. Starting as a grad, I always expected to be ‘bottom-of-the-pile’ so to speak, but we’ve all been given plenty of responsibility and variety in our work. From compiling research reports to presenting to the client, each day brings new challenges.

1430-1600 – Brainstorm with the Creative Team for a new pitch. As long as you’re willing to put your hand up and say yes to everything, you’ll get to be part of some of the most exciting projects in the industry.

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1600 – Online training and preparation for the IPA Foundation Exam; this is a great way of getting to grips with the world of Media and Advertising, especially if you come from a non-marketing background. With my Modern Languages degree under my belt, I initially felt more at ease ordering tapas than analysing a spreadsheet of data, but the support and resources offered by MEC make it hard to lag behind.

1715 – Sessions @ Jacks! Being social is a huge part of MEC’s culture, so each month the company regroups in the pub round the corner to relax for a bev or two the week before payday. It’s a good excuse to catch up with the other grads, and as a rotational graduate, a chance to say hello to all the other people in the agency you’ve met along the way.

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Almost at the halfway point of the MEC graduate scheme now, I can’t believe how much I’ve learnt about the industry, and can’t wait for what else is in store. MEC really is a place to #thrive, so if you’re up for the challenge, I couldn’t think of a better place to kick start a career in Media.